This law firm didn’t just want to rank — they wanted to own the conversation.
When I joined the project, the blog was barely visible. It had great legal knowledge buried under poor structure, sluggish performance, and a complete lack of strategic direction.
They asked:
“How can we turn all this information into real, consistent leads?”
That’s when the transformation began.
We started with performance.
A fast site is a trustworthy site — especially in legal.
I optimized the entire website experience for speed and technical precision.
Desktop score: 98/100
Mobile score: 89/100
FCP: 1.5s / TTFB: 0.9s
Passed Core Web Vitals across the board (CLS down to 0.02)
Next: we structured the legal knowledge.
Instead of a blog full of opinion posts, we turned it into a search-focused knowledge hub.
I implemented schema at scale:
839 valid Q&A entries
284 FAQs
311 breadcrumb structures
53 videos and 310 AMP pages
This allowed Google to feature them in answer boxes, “People Also Ask,” and rich snippets — where the searchers with the highest legal intent go first.
Then came the momentum.
We aligned content strategy with legal search intent — real questions, real jurisdictions, real people searching for legal help. We didn’t chase volume — we built trust.
The result?
650,000 clients reached
17.8 million search impressions
All in just 1.5 years
Not a penny in ads. Just expertise, structure, and strategy.
