Real estate is personal — a home isn’t just bricks and land, it’s someone’s next chapter.
But this local real estate agent’s site didn’t reflect that. Listings were hidden behind poor structure, SEO was an afterthought, and the website’s performance was holding things back.
We saw an opportunity to turn things around — and that’s exactly what we did.
Step 1: Built to Perform
With Core Web Vitals now in the green across all major metrics (LCP: 1.9s, INP: 123ms, CLS: 0), both mobile and desktop experiences became silky smooth.
Users stayed longer, bounced less, and clicked more.
Step 2: Let the Listings Shine
We implemented 225 FAQ and 551 Q&A entries, tailored to exactly what buyers, renters, and investors were searching for.
Neighborhood questions, price expectations, viewing procedures — all structured, all helpful, all indexed.
Step 3: Real Traffic, Real Leads
In less than a year, clicks surged past 64,000 — no ads, no gimmicks.
Just a site that finally worked for both people and search engines.
