When we first stepped in, this LMS platform had the heart — a strong mission, good content, and a team that truly cared about student success.
But like many education platforms, it was lost in the noise. Google wasn’t showing it. The performance was average. And despite having great services, students weren’t finding it.
So we asked: What if learning found them first?
Step 1: Build Speed & Trust
We optimized every technical layer — compressing scripts, improving caching, refining Core Web Vitals.
Now, the site isn’t just fast. It’s flawless:
100/100 Performance (Desktop)
94/100 Performance (Mobile)
LCP: 1.1s / FCP: 1.0s
TTFB: 0.5s
This told Google: “This platform is ready for scale.”
Step 2: Strategic Structured Content
We transformed the content into a structured student magnet. Our plan? Anticipate student questions and make sure this platform answers them better than anyone else.
1,189 valid Q&A entries
382 detailed FAQ pages
21 embedded learning videos
436 smart breadcrumbs for better UX
The result? Visibility in rich snippets, “People Also Ask” boxes, and featured answers — right where students are searching.
Step 3: Organic Visibility that Scales with the Semester
We didn’t rely on ads — we built visibility the sustainable way. And the results followed the academic seasons beautifully:
Peaks during enrollment season. Retention during breaks. And by the end:
676,000 clicks
16.1 million impressions
7.6 average position on Google
This LMS platform went from invisible to indispensable — just by showing up when students needed it most.
