When the Market Moved, We Were There First
Real estate is all about timing. When people search for homes, rentals, or investments — you have to be there at the top, ready to answer questions before your competitors do.
This website wasn’t.
Despite having solid listings and decent branding, the site was invisible when it mattered. No rankings, no presence, no impact — especially during peak real estate seasons.
So we built a new strategy:
“Let’s make this site relevant before the search happens.”
Step 1: Performance & Trust
We brought the entire site up to speed — literally.
Desktop score: 97/100
Mobile score: 93/100
LCP: 2s (desktop) / 1.5s (mobile)
TTFB: 1.2s → optimized to green zone
The site now loads fast, shifts cleanly, and passes all Core Web Vitals — giving Google the confidence to show it during critical searches.
Step 2: Answer-Based Content Strategy
To win during tourism and moving seasons, we created evergreen + seasonal content structured to match buyer intent:
566 FAQs
1,335 Q&As
32 embedded videos
We also made use of AMP, breadcrumbs, and enhanced structured data to maximize visibility in rich snippets and “People Also Ask.”
Step 3: Visibility & Timing
The magic happened when our timing matched the users’ needs.
Thanks to the content structure and publishing calendar, the site experienced a traffic spike during peak seasons — appearing in searches exactly when users were planning travel, moving, or property scouting.
The final stats speak for themselves:
430,000 organic clicks
10.8 million total impressions
4% CTR with an 11.2 average position
No paid campaigns. Just smart timing, real content, and consistent performance.
