When I took on this eCommerce site, it had everything — products, pricing, even a working checkout. But no one was buying. No one was even seeing it.
It was like a well-stocked store with the lights off and no sign on the door.
The goal? Turn this quiet corner of the internet into a busy marketplace.
We started with performance.
Slow pages kill conversions — so that’s where the climb began.
We trimmed the fat, fixed layout shifts, and optimized everything from font rendering to TTFB.
The result?
Desktop score: 100/100
Mobile score: 94/100
Blazing fast LCP and CLS
Fully passed Core Web Vitals on all pages
Next: structure and search visibility.
I knew we needed more than speed — we needed trust, visibility, and intent-based search traffic.
So we built it:
71 valid product snippets
35 merchant listings
292 breadcrumb enhancements
83 FAQs
This gave Google what it needed to rank us in shopping carousels, snippets, and commercial search.
Then came the content engine.
Over 8 months, I implemented a content strategy tailored for conversion — not just traffic.
Every page, blog, and product was built around keywords with buyer intent.
Combined with technical SEO and internal linking, the impact was massive:
From 0 to 700 customers per day.
From silence to 89,700 clicks and 3.06 million impressions.
And we’re still climbing.
